As a generalist with a broad set of interests and skills, I provide support during all phases of the design process.
I am especially focusing on the following themes:
01 —
Information Architecture +
Interaction Design
Even though reducing complexity is a challenge, taming it is possible.
I empower companies to master complexity through thorough user research and well-designed concepts that are backed by analytical thinking.
02 —
Design Systems
Visual and structural consistency is key when multiple teams are involved in product creation.
I support design teams in scaling design through sophisticated, yet easy-to-use design systems.
02 —
Design Systems
Visual and structural consistency is key when multiple teams are involved in product creation.
I support design teams in scaling design through sophisticated, yet easy-to-use design systems.
03 —
Branding + Storytelling
Having great products isn’t enough. To successfully sell them, brands need to clearly communicate their advantages.
I support businesses in telling the story behind their brand, products and services.
03 —
Branding + Storytelling
Having great products isn’t enough. To successfully sell them, brands need to clearly communicate their advantages.
I support businesses in telling the story behind their brand, products and services.
My services along the design process include:
Discover
Market research and
competitive analysis
User research
Interviews and insights gathering
Observation and shadowing
Content audit and
information management
Heuristic evaluation
Define
Information analysis
Synthesis and identification
Business modeling with value proposition definition
Personas
Experience mapping
Scenario creation
Develop
Ideation
Storyboarding
Sketching
Information architecture
Wireframing (low/high fidelity)
Prototyping
Usability testing
Deliver
Copywriting
Design systems and style guides
Use case and feature prioritisation
Product roadmapping
Quality control